Advertisers know that consumers often make emotional decisions about buying a product.
When advertisers create ads, they think about many factors to catch people´s attention. It´s not only the product, it´s all the feelings and emotions that you may get if you bye the product.
The ads most of the time sell feelings like happiness and love, and play with the people´s mind. We know that those feelings they are not in things or products but the ads sometimes are very strong in that way and change our mind.
For example, Coca.-Cola at Christmas make very attractive ads showing images or picturas with familys sharing coca-cola and makes us think that with coca-cola we could have a better Christmas, and that is not true.
Or what aboute the pills to lose weight?? they are total lie, but the people believe in that without knowing that you have to do a lot of exercise and eat healthy.
For me Advertisers are very smart, and know very well what the people are looking for, whether to satisfy a necessity or satisfy an emotion or feeling.
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